BY DEBORAH L. O’MARA
THE SMART HOME, CONNECTED TECHNOLOGIES, LIFESTYLE SERVICES: No matter how you
slice it, if you can enhance and automate the lives of residential customers, you’ll be in a good place for more business.
With the advent and continuing growth of residential interactive
services, electrical contractors may get the feeling that security is not
the way to begin the process. However, it’s quite the contrary. While
traditional intrusion detection security (alarms and sensors) continue to
hover around the 20–22 percent penetration rate, interactive services
can increase the use of security systems by residential customers. Why?
Because interactive services, the commonly used phrase for features and
functions to automate the home, most often start with a security control.
From there, manufacturers have made it possible to add features and
Pirrie said some of the most popular interactive services include the
functionality indicative of interactive services, such as video surveillance,
According to John Pirrie, director of marketing for SecureNet Technolo-
gies, Lake Mary, Fla., customers have come to expect interactive services,
fueled in part by telecommunications and utility companies actively mar-
keting services and piquing customer interest.
ability to remotely arm and disarm security systems using smartphone ap-
plications; video surveillance; and locks, lighting and thermostat controls.
SecureNet launched its U.S. operations in 2012 with a software platform