Making the scoreboard
The existing scoreboard was
25 feet wide with traditional
lettering. The original plans
for its replacement were
modest, in keeping with the
limited funding available,
but PE had other ideas. Ron
Guarienti, PE’s owner and
president, said he began to
think of better options after
attending a 2014 National
Electrical Contractors Association (NECA) conference where ideas about advertising,
sponsorships and industry promotion were discussed. The
PCS project was the perfect opportunity to marry business
with education and community support. Guarienti and PCS
personnel came together to approach local business owners
and vendors, and a financial plan took shape.
“I said, ‘Let’s make it bigger. We can make it educational [as
well as promotional],’” Guarienti said.
Companies were offered several advertisements per game
if they helped fund the new board.
By securing far more funding than expected, PCS was able
to shop for a cutting-edge scoreboard. District leaders selected
a Daktronics video board that offered red LEDs for home and
guest score displays and a video screen to show advertisements,
instant replays, student-produced videos and other footage to
keep the audience engaged.
The Daktronics video scoreboard is 67 feet wide, 34 feet tall
and 50 feet above the ground. PE installed the electric service to
the board with a total of six men on the job.
PE hired a local steel contractor to help erect the stand and
board. The foundation was challenging because it had to line up
within ¼ inch for the 36,000-pound steel structure’s bolt pattern. A local crane company raised the sign.
The scoreboard took two and a half weeks to install. Final
work was done even as the spectators for the season’s first game
were filing into their seats.
PE also installed a single-point sound system that connected to the video screen. Daktronics designed the system
for a 15,000-person stadium. Its 95 decibels at the 50-yard line
produces a sound comparable to a rock concert, Guarienti said.
“The scoreboard provides opportunities for our high school
students who are taking media production courses to learn how
to operate the scoreboard, create commercials and develop
their skills in mass communication,” said Pueblo City Schools
Superintendent Constance Jones.
PCS expects sponsorship and advertising to fully pay for the
scoreboard over the next three years.
“We anticipate a new source of revenue through the sponsorship of advertising sales on our beautiful scoreboard,” she said.
“Additionally, our school district is implementing a new technical
education program for students interested in gaining hands-on
experience operating and producing live-media productions.”
For lighting, PCS initially wanted to replace the existing metal-halide system with the same kind of hardware. PCS put the job
out to bid and selected PE for the design/build project.
PCS planned to simply replace the metal-halide lights, but
PE suggested a modern, energy-efficient solution.
“The metal-halide [system] was not very efficient and
required a lot of maintenance and upkeep,” Lawson said,
adding that he was not enthusiastic about using it again. The
board was interested in learning more about LED lighting. The
upfront costs of an LED system would be higher—$1 million
in installation costs compared to $600,000 for a metal-halide
system—but LEDs had been tested and proven at other stadiums, including University of Phoenix Stadium in Glendale,
Ariz. LEDs achieve 111 foot-candles on average, whereas high
school sports normally have around 75 foot-candles.
The new video board stands 50
feet above the ground.
LED lighting replaced an
system. Pueblo Electrics
installed 120 lighting fixtures
to illuminate the field.