meet the integrator
BY WILLIAM ATKINSON
Parts, Smarts and Labor
CERTIFIED MULTI-MEDIA SOLUTIONS
Certified Multi-Media Solutions,
Farmingdale, N. Y., is a low-voltage contractor
that has been in business since 2005. With almost 50 employees, the company works with all
kinds of customers—airports, schools, hospitals,
sports arenas, commercial buildings, malls, big
box stores and transportation (including tunnels).
“Our people receive their training through
manufacturers, the union and in our office,” said
owner Christian A. Peterson III. “We get most
of our business through the [general contractors]
and consultants we work with on a regular ba-
sis, so we don’t do much advertising.”
Peterson has big plans for the company,
which is growing rapidly with plans to expand
The company recently collaborated with the
National Electrical Contractors Association New
York City Chapter (NYECA) on the entire technology infrastructure for its new office at 633 Third
Ave. in New York. While there were a number
of reasons that the NYECA selected Certified
Multi-Media Solutions, two relate to the company’s core strengths.
“One thing that sets us apart from most in-
tegrators is that we offer turnkey solutions,”
Peterson said. “We are able to supply the parts,
the smarts and the labor. A lot of other com-
panies provide the parts and smarts, but they
have to contract out for the labor. On our proj-
ects, we do all of the design, provide all of the
equipment and parts, and do the installation as
well as the follow-up service. In other words,
we do a turnkey solution from design through
Another core strength is that the company
specializes in specific types of low-voltage work
and then goes very deep into each specialty in
terms of technical detail. The company focuses
on four types of low-voltage work.
Security surveillance systems: The com-
By doing it all and making it easy for the
pany can install video security and surveillance
systems, with secure remote monitoring, which
can be accessed with an internet connection.
This includes 24-hour motion-sensing surveil-
lance with audio. The technology also assists
with intrusion detection while enabling the
customer’s software to be configured to auto-
matically record to a hard drive, either on-site or
wherever else the customer’s business operates.
Access control systems: The company
can provide full-service access control systems
that include full installation and integration
with card swipes or key fobs. These systems
enable customers to control movement into,
out of and throughout their facilities. The sys-
tems are fully equipped with remote access and
easy-to-understand programming, so changes
can be made as needed.
LAN/WAN cabling infrastructure: The
company provides the latest structured cabling
systems with both LAN and WAN backbone
cabling as well as complete station locations.
This includes detailed testing and certification
of all lines.
Complete fiber optic solutions: The
company employs a staff of certified engineers
and technicians who install and integrate the
appropriate fiber optic solutions to ensure ultra-
On the NYECA project, Certified Multi-Media
Solutions handled the internet protocol phones,
intercom, cameras, and card-access system;
voice; data; the complete conference room and
classroom audio/video systems; and the sound
system for the office.
“All of these systems are integrated into
their computer system,” Peterson said.
Work began in November 2016 and was
finished by April 2017. The company remained
cognizant of three of its long-term keys to suc-
cess that it uses on every project it undertakes.
First, it worked to maintain a balance between
cost and the long-term outlook.
“We always want our projects to be cost-
effective, but we also still want to look into the
future,” he said. “Our strategy is not to build for
the present but to build for the future.”
Second, all of the systems are user-friendly
on an individual basis and end up being inte-
grated with each other in such a way that the
whole combination of systems is user-friendly.
Third, to ensure efficiency, consistency and
coordination, Certified Multi-Media Solutions
provides one point of contact for all of the par-
“The architect, engineers, GC, owners and
everyone else involved in the project all have me
as one point of contact,” Peterson said.
That contact involved a lot of detail.
“For example, I worked with the lock vendor
on the card access, and we worked closely with
those involved in deciding where the TVs and
speakers were going to get located to ensure
proper height requirements,” he said.
customer, Certified Multi-Media Solutions offers
an appealing service.
ATKINSON has been a full-time business magazine writer since 1976. Contact
“We always want our
projects to be
cost-effective, but we
also still want to look
into the future”
—Christian A. Peterson III,
Certified Multi-Media Solutions